Radio
was around 38 years before 50 million people tuned
in; TV took 13 years to reach that mark. Once it was
opened to the general public, the Internet crossed that
line in 4 years. |
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Benefits of Having A Web Site:
The World Wide Web is the fastest-growing
marketplace and communications tool in the world. All types of companies,
organizations and individuals are recognizing the value of worldwide exposure to
their products, services and message. Your website can be an effective place to
advertise when you consider the high cost of traditional ways. Some of the
benefits of having a website include:
- Increased awareness of products and services -
Businesses can now greatly expand their markets, no need to
constrain the focus to only the local scene, but by using the Internet, businesses
can venture into international and regional markets, with greater ease. This
dynamically changes the nature and the marketing activities of some
businesses, possibly encouraging the business to expand the diversity of its
products and services, to meet these new markets.
- Promote - Businesses use a website to promote and market their goods and services,
while cutting back on such expenses as postage, couriers and advertising, (
it is much cheaper than advertising in Yellow Pages, local newspapers
or magazines, plus you have a much wider audience).
- Freedom - With the freedom of being able to post your information on your website,
hence on the Internet, at any time of the day; available information of all
variations is increasing at a huge rate. The freedom to browse anywhere and
interact with anyone is enough to tempt the smallest of businesses and the
most introverted of people to get on the Net; hence Net users are increasing
in numbers, at an alarming rate, approximately 50,000 per day. Businesses
are buzzing on the Net, they have found a way to compete on an even field,
with even the largest of corporations; and within a daily increasing
customer marketplace.
- Cost advantage - Net businesses
are extremely aware of how they can profit by being on the Internet; they
can advertise their products and services without the huge costs, and delays
of printing, publishing and distribution. The market is a global one, which
adds greater value to the costs outlaid for promotion and marketing;
compared to the limits of offline. E-commerce facilities can be incorporated
into the website, transforming 2D screen visuals into user reactive models,
for example, consumers can order their products and services online, greatly
reducing administration expenses. Reduction of telephone calls to potential
customers; follow ups by email; newsletters digitally made, promoted by
email or downloadable from the website, with reduction of distribution
costs; less promotional material sent out, printed and wasted; extended
trading hours without a human presence; are just a few ways to cut costs.
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